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Healthcare Brands Group (HBG) is pleased to announce that Dermolin and Essential Organics (bMEDcare BV) are being added to its growing brand portfolio. This acquisition underscores HBG's ongoing commitment to providing consumers with high-quality and natural health products that contribute to a healthier lifestyle. The acquisitions are in line with the strategy to form a strong market player with the Healthcare Brands Group, which has a clear vision for growth and brand development. With the acquisitions, HBG adds two established names in skincare and dietary supplements to its portfolio, thereby strengthening its position in the personal care market. About Healthcare Brands Group HBG is a fast-growing platform of companies and brands in the health and personal care industry. With an ambitious ‘buy & build’ strategy, HBG invests in innovative and established brands in healthcare, dietary supplements, and personal care. Under the banner of ‘House of Health,’ HBG provides these brands with a solid foundation for growth through advantages in marketing, sales, e-commerce, digital, and sourcing. Since 2023, the group has grown both autonomously and through acquisitions, including Golden Naturals, Dermolin, Essential Organics, and a partnership with brands like Dr. Organic, Aloe Dent, and Aloe Pura. HBG is supported by investment company Arcola. The group has approximately 40 employees and expects to achieve a revenue of about EUR 20 million by 2025. Karel van Wieren, CEO of HBG, says the following: "We are proud that the entrepreneurs of bMEDcare entrust their brands to HBG. The brands Dermolin and Essential Organics fit perfectly within our vision to build a diverse and strong portfolio of brands that contribute to health and well-being. Essential Organics strengthens our position in health products while Dermolin helps us expand into the personal care market." About bMEDcare bMEDcare specializes in derma care and vegan nutritional supplements. With the brands Dermolin and Essential Organics, bMEDcare focuses on positive health. Dermolin , developed in collaboration with dermatologists, offers a wide range of skincare products free from fragrances, soap, or colorings, making it ideal for sensitive skin. Essential Organics , a pioneer in natural supplements since 1976, combines high-quality vitamins and minerals with plant extracts for optimal absorption. Innovation, quality, and sustainability are at the heart of bMEDcare's mission. Boudewijn Meyer and Edwin Driesenaar, founders of bMEDcare, say the following: “We are incredibly proud of what we have achieved with Dermolin and Essential Organics. It has been a wonderful journey, and we are delighted to have built a loyal customer base and made our leading brands accessible, first in the Netherlands and later in Belgium. We are confident that the acquisition by HBG will enable the brands to continue their growth and expansion. We are pleased to pass on ownership and daily management to the HBG team.”

In December 2024, Healthcare Brands Group (HBG) acquired Lactona Europe BV and Lactona Holding BV. This acquisition is an important step in the growth strategy of Healthcare Brands Group, which further expands its brand portfolio within the health and personal care market. Founded in 1933, Lactona has built a strong reputation as a specialist in oral care products. The brand offers a wide range of high-quality toothbrushes, floss, and interdental brushes, and has been a trusted name among consumers and dental professionals for many years. With a focus on quality and innovation, Lactona contributes to optimal oral health, an essential component of overall well-being. Karel van Wieren, CEO of Healthcare Brands Group, explains: "Lactona is a valuable addition to our ‘House of Health’. The brand has a rich history and a strong position in the market. By including Lactona in our portfolio, we not only strengthen our presence in the oral care sector but also contribute to our mission to support health and wellness at all levels." With this acquisition, HBG takes the next step in its ambition to provide consumers with a wide range of products that contribute to their health. The distribution, marketing, and further development of Lactona will be fully integrated within HBG, leveraging the existing expertise of the brand to achieve further growth. About Lactona Lactona is an established name in oral care and has been offering top-quality products for over 90 years. The brand combines scientific knowledge with innovative technologies to provide consumers and professionals with effective solutions for oral health. Lactona is a well-known brand and is appreciated for its interdental cleaning brushes (ragers), toothbrushes, and floss products. Lactona is a proud manufacturer based in the Netherlands, with a facility located in Bergen op Zoom.

Healthcare Brands Group (HBG) has entered into a distribution agreement with Dr. Organic UK for the Netherlands and Belgium in the summer of 2024. This agreement involves the marketing, sales, and distribution activities for the brands Dr. Organic, Aloe Dent, and Aloe Pura for retail channels, excluding H&B Netherlands and Amazon EU. This collaboration marks an important step in HBG’s mission to make health and wellness more accessible through innovative and sustainable products. Dr. Organic is known for its high-quality natural care products that use organic and sustainable ingredients. The brand offers a wide range of products, from skin and hair care to body care items, and has established a strong position in the market due to its dedication to quality and environmental friendliness.. Karel van Wieren, CEO of Healthcare Brands Group, explains: "Dr. Organic is a wonderful brand that perfectly aligns with our vision and core values. The brand combines innovation with sustainability, providing consumers with effective solutions that are also good for the planet. By adding Dr. Organic to our ‘House of Health’, we not only strengthen our portfolio but also our impact on the health and personal care market." With this acquisition, Healthcare Brands Group solidifies its position in the Benelux and expands its offerings within the category of natural and sustainable personal care products. HBG will take on the marketing, distribution, and further development of Dr. Organic in the Netherlands and Belgium, aiming to elevate the brand to a new level of growth. About Dr. Organic Dr. Organic (UK) is a leading brand in natural and organic personal care products. Founded in the United Kingdom, the brand is built on principles of sustainability, environmental consciousness, and natural ingredients. The range includes various product lines that cater to specific care needs, such as the Tea Tree, Aloe Vera, and Manuka Honey lines. Dr. Organic aims to provide consumers with products that are safe, effective, and respectful to both people and the environment.