About us

Healthcare Brands Group (HBG) is an ambitious and fast-growing company that is building its position in the Benelux in the growing market of consumer healthcare with a 'buy & build' strategy. HBG focuses on brands with good growth potential in healthcare, nutritional supplements and personal care. Healthcare Brands Group (HBG) believes that health is the foundation for happiness. With trusted brands and high-quality products, we contribute to a healthier lifestyle for consumers for more well-being and happiness.

Method

Many brands in this sector are looking for a new owner or need support for the next phase of growth. This can be for all sorts of reasons such as digital capacity, funding of growth or marketing or management support. The Healthcare Brands Group is a base in which great brands find a new 'home' for the development of the next growth phase ... a House of Health.

Method

Many brands in this sector are looking for a new owner or need support for the next phase of growth. This can be for all sorts of reasons such as digital capacity, funding of growth or marketing or management support. The Healthcare Brands Group is a base in which great brands find a new 'home' for the development of the next growth phase ... a House of Health.

Clear mission

Healthcare Brands Group (HBG) is a progressive organization with a clear mission: health is the foundation for happiness. We are building a future in which consumers can rely on high-quality products and solutions that contribute to their well-being and happiness.

Brand builder

At HBG we are true brand builders. In everything we do, we think from the consumer's perspective. With sophisticated programs, advice on the shop floor and digital solutions, we support (retail) partners and consumers.

Focus on growth

In 2023, we added the strong brand Golden Naturals supplements to the group. In 2024, the brands Dr. Oganic, Aloe Dent and Aloe Pura joined for marketing, sales and distribution in the Netherlands and Belgium. And recently, in December 2024, the historic and strong brand Lactona (Oral Care) was purchased. By bringing together strong brands in our 'House of Health', we stimulate innovation and sustainable growth, both online and offline.

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