• Golden Naturals

    Golden Naturals

    Golden Naturals has a complete and varied assortment that contributes to maintaining and improving your quality of life. Not an unnecessary luxury, because your living environment is constantly changing. And so are the needs of your body. Sometimes you can use some help with that.

    More information
  • Dermolin

    Sensitive skin care without perfume, soap or dyes. Recommended by dermatologists.

    More information
  • Lactona

    Daily cleaning between the teeth and molars is important for a healthy mouth. Lactona has an extensive range of interdental brushes with and without grip, wooden and flexible toothpicks.

    More information
  • Essential Organics

    Discover unique supplements with only rice as a filler, vegetable capsules, vegetable vitamin D3 and the most absorbable forms.

    More information
  • Aloe Pura

    Aloe Pura

    Aloe Pura stands for natural skincare with pure, active ingredients and no unnecessary additives. The products contain high-quality, organically grown aloe vera, which promotes the skin's regenerative capacity.

    More information
  • Aloe Dent

    Aloe Dent

    Aloe Dent has an extensive range of natural oral care products, with a mix of carefully selected natural and active ingredients.

    Knop
  • Synofit

    Synofit specializes in developing and marketing innovative and unique nutritional supplements (nutraceuticals) with a well-founded, well-considered formula.

    More information
  • Mattison

    Schrijf uw onderschrAt Mattisson, they believe that nutrition is the foundation for a healthy and energetic life. That's why they develop their products with the utmost care and attention to quality, purity, and effectiveness.ift hier

    More information

Welcome to the Healthcare Brands Group

The Healthcare Brands Group (HBG) is an ambitious and fast-growing company that uses a 'buy & build' strategy to build its position in the Benelux in the growing market of consumer healthcare. HBG focuses on brands with good growth potential in healthcare, nutritional supplements and personal care.


Healthcare Brands Group (HBG) believes that health is the foundation for happiness. With trusted brands and high-quality products, we contribute to a healthier lifestyle for consumers for more well-being and happiness.

MORE ABOUT US

Our brands

We are proud of our brands. Below is an overview of all brands that are part of the Healthcare Brands Group. Click on a logo for more information.

Latest news

12 March 2026
Healthcare Brands Group is proud to announce that two products from its brand portfolio have been nominated for the Careality Care Awards 2026 . Both Golden Naturals Microbiotica 100 billion and Dermolin Face Oil are among the selected product introductions competing for an award this year. The nominations were announced by Careality, the professional platform for the drugstore industry. The Careality Care Awards are awarded annually to innovative product introductions that make a significant contribution to their respective categories. Nominations in Two Categories Golden Naturals Microbiotica 100 billion has been nominated in the VMS & Health Products category . Dermolin Face Oil is in the running for an award in the Skincare category . The Careality Care Awards shine a spotlight on innovative products in the drugstore channel. The nominations are based on introductions that have appeared in the past year, after which a professional jury determines which products ultimately emerge as winners. Recognition for Innovation The nominations underscore the power of innovation within the Healthcare Brands Group portfolio. With brands like Golden Naturals and Dermolin, the group focuses on developing high-quality products that contribute to health and well-being. The winners of the Careality Care Awards 2026 will be announced during the festive award ceremony on April 14, 2026 .
31 October 2025
Healthcare Brands Group (HBG) acquires Mattisson Healthcare BV and strengthens its position in the healthcare products and natural food market Healthcare Brands Group (HBG) is pleased to announce that Mattisson (Mattisson Healthcare BV) has been added to its growing portfolio. This acquisition underscores HBG’s continued commitment to providing consumers with high-quality and natural health products that contribute to a healthier lifestyle. The acquisitions align with the strategy of establishing the Healthcare Brands Group as a strong market player with a clear vision for growth and brand development. With these acquisitions, HBG adds a well-established brand in dietary supplements and natural foods to its portfolio. Mattisson will continue to operate as an independent company. About Healthcare Brands Group (HBG) HBG is a fast-growing platform of companies and brands in the health and wellness industry. With an ambitious 'buy & build' strategy, HBG invests in innovative and established brands in healthcare, dietary supplements, and personal care. Since 2023, the group has grown autonomously and through acquisitions, including Golden Naturals, Essential Organics, and Synofi (dietary supplements), Dermolin personal care products, Lactona, and Ragy (oral care). Additionally, HBG has a partnership with Dr Organic for the natural brands Aloe Dent and Aloe Pura. After the acquisition of Mattisson, the HBG group has around 60 employees and aims to achieve a revenue of approximately 30 million euros in 2025. HBG is supported by the investment company Arcola. Karel van Wieren, CEO of HBG, says about this: "We are proud that Ruud van Tol is entrusting his beautiful brand and company to HBG. Mattisson is a strong brand that aligns with the current trend towards healthier living through nutrition and supplements. The mission of Mattisson directly corresponds with our vision to build a diverse and strong brand portfolio that contributes to health and well-being. The acquisition of the Mattisson brand creates additional capacity in the production and development of high-quality supplements." About Mattisson Mattisson Healthcare B.V. is a Dutch company focused on developing, producing, and distributing high-quality dietary supplements, superfoods, and natural health products. The company offers a wide range of supplements, plant-based proteins, vitamins, minerals, oils, and functional foods, often certified organic and free from artificial additives. The Mattisson team works passionately every day from its location in IJsselstein. The brand is active in the Netherlands and internationally, supplying both consumers and professional sales partners, including health food stores, drugstores, and online shops. Ruud van Tol, founder of Mattisson Healthcare, says the following: "Over the past 25 years, Mattisson has been a leader in the field of nutrition, supplements, and lifestyle as a foundation for our health. Healthy living and eating have become common practice, preferably organic and affordable. Together with a wonderful team of people, we have established a quality, honest, and sustainable brand in the market that has distinguished itself from other brands. While the market was traditionally divided into food brands and supplement brands, our vision has always been to combine these two important pillars for health. In order to continue growing as a company, we made a conscious choice to seek a partner who respects our company culture while contributing the necessary additional knowledge. From the very first conversations we had with HBG, there was a connection. This ultimately led us to confidently make this choice together. We trust that the Mattisson brand will remain a leader in the future. I will continue to be connected to Mattisson and HBG after the acquisition to keep building this beautiful brand together." www.mattisson.nl