Healthcare Brands Group acquires Lactona and strengthens position in oral care market

1 december 2024

In December 2024, Healthcare Brands Group (HBG) acquired Lactona Europe BV and Lactona Holding BV. This acquisition is an important step in the growth strategy of Healthcare Brands Group, which further expands its brand portfolio within the health and personal care market.


Founded in 1933, Lactona has built a strong reputation as a specialist in oral care products. The brand offers a wide range of high-quality toothbrushes, floss, and interdental brushes, and has been a trusted name among consumers and dental professionals for many years. With a focus on quality and innovation, Lactona contributes to optimal oral health, an essential component of overall well-being.

Karel van Wieren, CEO of Healthcare Brands Group, explains: 

"Lactona is a valuable addition to our ‘House of Health’. The brand has a rich history and a strong position in the market. By including Lactona in our portfolio, we not only strengthen our presence in the oral care sector but also contribute to our mission to support health and wellness at all levels." 

 

With this acquisition, HBG takes the next step in its ambition to provide consumers with a wide range of products that contribute to their health. The distribution, marketing, and further development of Lactona will be fully integrated within HBG, leveraging the existing expertise of the brand to achieve further growth.

About Lactona

Lactona is an established name in oral care and has been offering top-quality products for over 90 years. The brand combines scientific knowledge with innovative technologies to provide consumers and professionals with effective solutions for oral health. Lactona is a well-known brand and is appreciated for its interdental cleaning brushes (ragers), toothbrushes, and floss products. Lactona is a proud manufacturer based in the Netherlands, with a facility located in Bergen op Zoom.

HBG neemt bMEDcare (Dermolin en Essential Organics) over en versterkt haar positie in de markt voor gezondheidsproducten en persoonlijke verzorging

18 februari 2025
Healthcare Brands Group (HBG) is verheugd om aan te kondigen dat Dermolin en Essential Organics (bMEDcare BV) worden toegevoegd aan de groeiende merkportfolio. Deze overname benadrukt HBG’s voortdurende toewijding om consumenten te voorzien van hoogwaardige en natuurlijke gezondheidsproducten die bijdragen aan een gezondere levensstijl. De overnames zijn in lijn met de strategie om met de Healtcare Brands Group een krachtige marktspeler te vormen met een sterke visie op groei en merkontwikkeling. Met de overnames voegt HBG twee gevestigde namen in huidverzorging en voedingssupplementen toe aan de portfolio. Het versterkt daarmee haar positie in de markt voor verzorgingsproducten. Over Healthcare Brands Group HBG is een snelgroeiend platform van bedrijven en merken in de gezondheids- en verzorgingsindustrie. Met een ambitieuze ‘buy & build’-strategie investeert HBG in innovatieve en gevestigde merken in healthcare, voedingssupplementen en personal care. Onder de noemer ‘House of Health’ biedt HBG deze merken een solide basis voor groei door voordelen op het gebied van marketing, sales, e-commerce, digital en sourcing. Sinds 2023 groeide de groep autonoom en via overnames van onder andere Golden Naturals, Dermolin, Essential Organics en een partnership met de merken Dr. Organic, Aloe Dent, Aloe Pura. HBG wordt ondersteund door investerings-maatschappij Arcola. De groep telt circa 40 medewerkers en verwacht in 2025 een omzet van circa EUR 20 miljoen. Karel van Wieren, CEO van HBG, zegt hierover: "We zijn trots dat de ondernemers van bMEDcare hun merken aan HBG toevertrouwen. De merken Dermolin en Essential Organics passen perfect binnen onze visie om een diverse en sterke portfolio te bouwen van merken die bijdragen aan gezondheid en welzijn. Essential Organics versterkt onze positie in de gezondheidsproducten terwijl Dermolin ons helpt uit te breiden naar de markt voor persoonlijke verzorging." Over bMEDcare bMEDcare is gespecialiseerd in derma care en vegan voedingssupplementen. Met de merken Dermolin en Essential Organics richt bMEDcare zich op positieve gezondheid. Dermolin, ontwikkeld in samenwerking met dermatologen, biedt een breed assortiment huidverzorgingsproducten zonder parfum, zeep of kleurstoffen, ideaal voor de gevoelige huid . Essential Organics , een pionier sinds 1976 in natuurlijke voedingssupplementen, combineert hoogwaardige vitaminen en mineralen met plantaardige extracten voor optimale opname. Innovatie, kwaliteit en duurzaamheid vormen de kern van bMEDcare’s missie. Boudewijn Meyer en Edwin Driesenaar, oprichters van bMEDcare, zeggen hierover: “Wij zijn ongelooflijk trots op wat we hebben bereikt met Dermolin en Essential Organics. Het was een prachtige reis en zijn verheugd dat we een loyale klantenbasis hebben kunnen opbouwen en onze toonaangevende merken toegankelijk hebben kunnen maken, eerst in Nederland, en later ook in België. We zijn ervan overtuigd dat de overname door HBG de merken in staat zal stellen hun groei en expansie verder voort te zetten. We dragen met genoegen het eigenaarschap en de dagelijkse leiding over aan het team van HBG.” Voor aanvullende informatie: www.bMEDcare.com

HBG acquires bMEDcare (Dermolin and Essential Organics) and strengthens its position in the healthcare and personal care market

18 februari 2025
Healthcare Brands Group (HBG) is pleased to announce that Dermolin and Essential Organics (bMEDcare BV) are being added to its growing brand portfolio. This acquisition underscores HBG's ongoing commitment to providing consumers with high-quality and natural health products that contribute to a healthier lifestyle. The acquisitions are in line with the strategy to form a strong market player with the Healthcare Brands Group, which has a clear vision for growth and brand development. With the acquisitions, HBG adds two established names in skincare and dietary supplements to its portfolio, thereby strengthening its position in the personal care market. About Healthcare Brands Group HBG is a fast-growing platform of companies and brands in the health and personal care industry. With an ambitious ‘buy & build’ strategy, HBG invests in innovative and established brands in healthcare, dietary supplements, and personal care. Under the banner of ‘House of Health,’ HBG provides these brands with a solid foundation for growth through advantages in marketing, sales, e-commerce, digital, and sourcing. Since 2023, the group has grown both autonomously and through acquisitions, including Golden Naturals, Dermolin, Essential Organics, and a partnership with brands like Dr. Organic, Aloe Dent, and Aloe Pura. HBG is supported by investment company Arcola. The group has approximately 40 employees and expects to achieve a revenue of about EUR 20 million by 2025. Karel van Wieren, CEO of HBG, says the following: "We are proud that the entrepreneurs of bMEDcare entrust their brands to HBG. The brands Dermolin and Essential Organics fit perfectly within our vision to build a diverse and strong portfolio of brands that contribute to health and well-being. Essential Organics strengthens our position in health products while Dermolin helps us expand into the personal care market." About bMEDcare bMEDcare specializes in derma care and vegan nutritional supplements. With the brands Dermolin and Essential Organics, bMEDcare focuses on positive health. Dermolin , developed in collaboration with dermatologists, offers a wide range of skincare products free from fragrances, soap, or colorings, making it ideal for sensitive skin. Essential Organics , a pioneer in natural supplements since 1976, combines high-quality vitamins and minerals with plant extracts for optimal absorption. Innovation, quality, and sustainability are at the heart of bMEDcare's mission. Boudewijn Meyer and Edwin Driesenaar, founders of bMEDcare, say the following: “We are incredibly proud of what we have achieved with Dermolin and Essential Organics. It has been a wonderful journey, and we are delighted to have built a loyal customer base and made our leading brands accessible, first in the Netherlands and later in Belgium. We are confident that the acquisition by HBG will enable the brands to continue their growth and expansion. We are pleased to pass on ownership and daily management to the HBG team.”