Golden Naturals takes next growth step with Arcola as new partner

1 oktober 2023

Golden Naturals, a rapidly growing player in the market for dietary supplements and natural personal care products, has sold a majority stake to Arcola, a private equity firm based in Amsterdam. Arcola focuses on dynamically growing companies in the Benelux region, supporting them with strategic expertise and capital to realize further growth.


Golden Naturals serves the €740 million Dutch market for vitamins, minerals, and supplements through an extensive network of retail partners and a fast-growing e-commerce platform. This online sales channel is expected to account for 50% of revenue by the end of this year. With an impressive average growth rate of 12% per year since 2019, Golden Naturals continues to capitalize on the rising demand for health products.


Benoît Lammens, founder of Arcola, explains:

"Golden Naturals is a trusted and valued brand within the growing market of dietary supplements and natural healthcare. The strong focus on customer loyalty, product diversity, and extensive distribution provides a solid foundation for further expansion. Our investment will support the company in expanding both its product range and distribution channels. Additionally, we will work with the management teams to explore opportunities for targeted acquisitions to further enhance the portfolio."

Arcola has collaborated with Rob Drenth in this process, an experienced professional in the sector with over 17 years of experience in the self-care supplement market. Drenth has facilitated more than 20 M&A deals in this sector and will further support Golden Naturals thanks to his valuable market insights. He will also take a seat on the board of Golden Naturals.

Werner Jentjens, co-founder of Golden Naturals, adds:

"The cooperation with Arcola and Rob Drenth is a fantastic step forward. Their deep knowledge and experience in the market will help us to continue our growth strategy and explore new opportunities, such as personalized nutrition solutions."


Golden Naturals remains committed to innovation and quality. The brand offers a wide range of products, from essential (multi)vitamins and minerals to natural formulas for energy, stress reduction, and sleep improvement. With this partnership, the brand will further strengthen its position in the market and continue to contribute to the well-being of its customers.

HBG neemt bMEDcare (Dermolin en Essential Organics) over en versterkt haar positie in de markt voor gezondheidsproducten en persoonlijke verzorging

18 februari 2025
Healthcare Brands Group (HBG) is verheugd om aan te kondigen dat Dermolin en Essential Organics (bMEDcare BV) worden toegevoegd aan de groeiende merkportfolio. Deze overname benadrukt HBG’s voortdurende toewijding om consumenten te voorzien van hoogwaardige en natuurlijke gezondheidsproducten die bijdragen aan een gezondere levensstijl. De overnames zijn in lijn met de strategie om met de Healtcare Brands Group een krachtige marktspeler te vormen met een sterke visie op groei en merkontwikkeling. Met de overnames voegt HBG twee gevestigde namen in huidverzorging en voedingssupplementen toe aan de portfolio. Het versterkt daarmee haar positie in de markt voor verzorgingsproducten. Over Healthcare Brands Group HBG is een snelgroeiend platform van bedrijven en merken in de gezondheids- en verzorgingsindustrie. Met een ambitieuze ‘buy & build’-strategie investeert HBG in innovatieve en gevestigde merken in healthcare, voedingssupplementen en personal care. Onder de noemer ‘House of Health’ biedt HBG deze merken een solide basis voor groei door voordelen op het gebied van marketing, sales, e-commerce, digital en sourcing. Sinds 2023 groeide de groep autonoom en via overnames van onder andere Golden Naturals, Dermolin, Essential Organics en een partnership met de merken Dr. Organic, Aloe Dent, Aloe Pura. HBG wordt ondersteund door investerings-maatschappij Arcola. De groep telt circa 40 medewerkers en verwacht in 2025 een omzet van circa EUR 20 miljoen. Karel van Wieren, CEO van HBG, zegt hierover: "We zijn trots dat de ondernemers van bMEDcare hun merken aan HBG toevertrouwen. De merken Dermolin en Essential Organics passen perfect binnen onze visie om een diverse en sterke portfolio te bouwen van merken die bijdragen aan gezondheid en welzijn. Essential Organics versterkt onze positie in de gezondheidsproducten terwijl Dermolin ons helpt uit te breiden naar de markt voor persoonlijke verzorging." Over bMEDcare bMEDcare is gespecialiseerd in derma care en vegan voedingssupplementen. Met de merken Dermolin en Essential Organics richt bMEDcare zich op positieve gezondheid. Dermolin, ontwikkeld in samenwerking met dermatologen, biedt een breed assortiment huidverzorgingsproducten zonder parfum, zeep of kleurstoffen, ideaal voor de gevoelige huid . Essential Organics , een pionier sinds 1976 in natuurlijke voedingssupplementen, combineert hoogwaardige vitaminen en mineralen met plantaardige extracten voor optimale opname. Innovatie, kwaliteit en duurzaamheid vormen de kern van bMEDcare’s missie. Boudewijn Meyer en Edwin Driesenaar, oprichters van bMEDcare, zeggen hierover: “Wij zijn ongelooflijk trots op wat we hebben bereikt met Dermolin en Essential Organics. Het was een prachtige reis en zijn verheugd dat we een loyale klantenbasis hebben kunnen opbouwen en onze toonaangevende merken toegankelijk hebben kunnen maken, eerst in Nederland, en later ook in België. We zijn ervan overtuigd dat de overname door HBG de merken in staat zal stellen hun groei en expansie verder voort te zetten. We dragen met genoegen het eigenaarschap en de dagelijkse leiding over aan het team van HBG.” Voor aanvullende informatie: www.bMEDcare.com

HBG acquires bMEDcare (Dermolin and Essential Organics) and strengthens its position in the healthcare and personal care market

18 februari 2025
Healthcare Brands Group (HBG) is pleased to announce that Dermolin and Essential Organics (bMEDcare BV) are being added to its growing brand portfolio. This acquisition underscores HBG's ongoing commitment to providing consumers with high-quality and natural health products that contribute to a healthier lifestyle. The acquisitions are in line with the strategy to form a strong market player with the Healthcare Brands Group, which has a clear vision for growth and brand development. With the acquisitions, HBG adds two established names in skincare and dietary supplements to its portfolio, thereby strengthening its position in the personal care market. About Healthcare Brands Group HBG is a fast-growing platform of companies and brands in the health and personal care industry. With an ambitious ‘buy & build’ strategy, HBG invests in innovative and established brands in healthcare, dietary supplements, and personal care. Under the banner of ‘House of Health,’ HBG provides these brands with a solid foundation for growth through advantages in marketing, sales, e-commerce, digital, and sourcing. Since 2023, the group has grown both autonomously and through acquisitions, including Golden Naturals, Dermolin, Essential Organics, and a partnership with brands like Dr. Organic, Aloe Dent, and Aloe Pura. HBG is supported by investment company Arcola. The group has approximately 40 employees and expects to achieve a revenue of about EUR 20 million by 2025. Karel van Wieren, CEO of HBG, says the following: "We are proud that the entrepreneurs of bMEDcare entrust their brands to HBG. The brands Dermolin and Essential Organics fit perfectly within our vision to build a diverse and strong portfolio of brands that contribute to health and well-being. Essential Organics strengthens our position in health products while Dermolin helps us expand into the personal care market." About bMEDcare bMEDcare specializes in derma care and vegan nutritional supplements. With the brands Dermolin and Essential Organics, bMEDcare focuses on positive health. Dermolin , developed in collaboration with dermatologists, offers a wide range of skincare products free from fragrances, soap, or colorings, making it ideal for sensitive skin. Essential Organics , a pioneer in natural supplements since 1976, combines high-quality vitamins and minerals with plant extracts for optimal absorption. Innovation, quality, and sustainability are at the heart of bMEDcare's mission. Boudewijn Meyer and Edwin Driesenaar, founders of bMEDcare, say the following: “We are incredibly proud of what we have achieved with Dermolin and Essential Organics. It has been a wonderful journey, and we are delighted to have built a loyal customer base and made our leading brands accessible, first in the Netherlands and later in Belgium. We are confident that the acquisition by HBG will enable the brands to continue their growth and expansion. We are pleased to pass on ownership and daily management to the HBG team.”