Golden Naturals takes next growth step with Arcola as new partner

1 oktober 2023

Golden Naturals, a rapidly growing player in the market for dietary supplements and natural personal care products, has sold a majority stake to Arcola, a private equity firm based in Amsterdam. Arcola focuses on dynamically growing companies in the Benelux region, supporting them with strategic expertise and capital to realize further growth.


Golden Naturals serves the €740 million Dutch market for vitamins, minerals, and supplements through an extensive network of retail partners and a fast-growing e-commerce platform. This online sales channel is expected to account for 50% of revenue by the end of this year. With an impressive average growth rate of 12% per year since 2019, Golden Naturals continues to capitalize on the rising demand for health products.


Benoît Lammens, founder of Arcola, explains:

"Golden Naturals is a trusted and valued brand within the growing market of dietary supplements and natural healthcare. The strong focus on customer loyalty, product diversity, and extensive distribution provides a solid foundation for further expansion. Our investment will support the company in expanding both its product range and distribution channels. Additionally, we will work with the management teams to explore opportunities for targeted acquisitions to further enhance the portfolio."

Arcola has collaborated with Rob Drenth in this process, an experienced professional in the sector with over 17 years of experience in the self-care supplement market. Drenth has facilitated more than 20 M&A deals in this sector and will further support Golden Naturals thanks to his valuable market insights. He will also take a seat on the board of Golden Naturals.

Werner Jentjens, co-founder of Golden Naturals, adds:

"The cooperation with Arcola and Rob Drenth is a fantastic step forward. Their deep knowledge and experience in the market will help us to continue our growth strategy and explore new opportunities, such as personalized nutrition solutions."


Golden Naturals remains committed to innovation and quality. The brand offers a wide range of products, from essential (multi)vitamins and minerals to natural formulas for energy, stress reduction, and sleep improvement. With this partnership, the brand will further strengthen its position in the market and continue to contribute to the well-being of its customers.

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door duda-wsm • 20 juni 2025
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Healthcare Brands Group neemt Synofit over

20 juni 2025
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