Healthcare Brands Group expands brand portfolio with Dr. Organic Netherlands

1 juli 2024

Healthcare Brands Group (HBG) has entered into a distribution agreement with Dr. Organic UK for the Netherlands and Belgium in the summer of 2024. This agreement involves the marketing, sales, and distribution activities for the brands Dr. Organic, Aloe Dent, and Aloe Pura for retail channels, excluding H&B Netherlands and Amazon EU. This collaboration marks an important step in HBG’s mission to make health and wellness more accessible through innovative and sustainable products.


Dr. Organic is known for its high-quality natural care products that use organic and sustainable ingredients. The brand offers a wide range of products, from skin and hair care to body care items, and has established a strong position in the market due to its dedication to quality and environmental friendliness..

Karel van Wieren, CEO of Healthcare Brands Group, explains: 

"Dr. Organic is a wonderful brand that perfectly aligns with our vision and core values. The brand combines innovation with sustainability, providing consumers with effective solutions that are also good for the planet. By adding Dr. Organic to our ‘House of Health’, we not only strengthen our portfolio but also our impact on the health and personal care market."


With this acquisition, Healthcare Brands Group solidifies its position in the Benelux and expands its offerings within the category of natural and sustainable personal care products. HBG will take on the marketing, distribution, and further development of Dr. Organic in the Netherlands and Belgium, aiming to elevate the brand to a new level of growth.


About Dr. Organic 

Dr. Organic (UK) is a leading brand in natural and organic personal care products. Founded in the United Kingdom, the brand is built on principles of sustainability, environmental consciousness, and natural ingredients. The range includes various product lines that cater to specific care needs, such as the Tea Tree, Aloe Vera, and Manuka Honey lines. Dr. Organic aims to provide consumers with products that are safe, effective, and respectful to both people and the environment.

Healthcare Brands Group acquires Synofit

door duda-wsm • 20 juni 2025
We are proud to announce that we have acquired the health brand Synofit. This acquisition marks an important step in expanding our portfolio of health brands. Collaboration with Founders The acquisition has been realized in close collaboration with the founders of Synofit, who will remain actively involved in the company. This unique approach ensures that the expertise and vision of the original founders are preserved while the brand benefits from our resources and experience. By working together with the founders, we can further strengthen the brand, enhance quality, and stimulate future growth. New Corporate Structure The company will now operate under the name Synofit Healthcare B.V., as part of the Healthcare Brands Group. This structure provides Synofit access to our extensive knowledge and resources while respecting the uniqueness of the brand. We are confident in the further development of Synofit and remain committed to the growth of the company within the health sector.

Healthcare Brands Group neemt Synofit over

20 juni 2025
We zijn trots om aan te kondigen dat we het gezondheidsmerk Synofit hebben overgenomen. Deze overname markeert een belangrijke stap in de uitbreiding van onze portfolio van gezondheidsmerken. Samenwerking met oprichters De overname is tot stand gekomen in nauwe samenwerking met de oprichters van Synofit, die actief betrokken blijven bij het bedrijf. Deze unieke aanpak zorgt ervoor dat de expertise en visie van de oorspronkelijke founders behouden blijft, terwijl het merk profiteert van onze middelen en ervaring. Door samen te werken met de oprichters kunnen we het merk verder versterken, de kwaliteit verhogen en toekomstige groei stimuleren. Nieuwe bedrijfsstructuur Het bedrijf zal voortaan opereren onder de naam Synofit Healthcare B.V., als onderdeel van Healthcare Brands Group. Deze structuur biedt Synofit toegang tot onze uitgebreide kennis en middelen, terwijl de eigenheid van het merk wordt gerespecteerd. We zijn vol vertrouwen in de verdere ontwikkeling van Synofit en blijven ons inzetten voor de groei van het bedrijf binnen de gezondheidssector.